If you have 100 clients and run a promotion that is seen by 34, then your reach is 34% (34 / 100.) Simple, isn’t it?īut how do you achieve a reach of 100%? It’s the million-dollar question posed by marketers the world ‘round. Visibility, known as Reach in marketing circles, asks the question “ How many people see your promotion?” In precision marketing, it’s often discussed as a percentage of your total clients. This might seem obvious and easy to avoid, and it can be – but it’s a critical issue when it comes to membership sales. ![]() Easiness is the most straightforward, and we already spoke about it when discussing funnels in this article.Įvery additional step you have for a client to make a purchase, the more sales you will lose. There are three key factors to running a successful up and cross-sell strategy Visibility, Urgency, and Easiness. You can upsell gym memberships by enriching members’ experiences with features they can’t get anywhere else.Ĭross-selling differs from upselling because it offers a different product or service to compliment the original membership. Upselling is the process of strategically providing your gym members with upgrades, or add-ons that improve their original membership. ![]() That’s the first step if we want to sell gym memberships at a higher rate! ![]() Before we start diving into the key factors of successful fitness sales techniques and strategies, we want to make sure that you know the difference between Upselling and Cross-selling.
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